Nike CFO Comeback Strategy: Recovery After 10% Revenue Drop
Nike, the global sportswear giant, recently experienced a challenging first quarter with revenue down 10% year-over-year to $11.6 billion after CEO John Donahoe stepped down and faced cuts. Major leadership change The company’s direct-to-consumer (DTC) business took a hit. Nike Direct revenue fell 13%, mainly due to a sharp 20% decline in its digital...
8 DTC retail trends to watch in 2024
2022 became a wild year for DTC retail trends, with the effect of pressures like inflation in large part halting the increase a few direct-to-customer and digitally local brands noticed in the course of the COVID-19 pandemic. 2023 is setting out to be an similarly severe year for the industry, with a capacity recession...